AveryGlobal.com

By: John Elder

Avery & Co. Publishing (AveryGlobal.com) is a publishing Corporation I formed somewhere around 2003 or so. Initially, it mainly acted as a distributor for certain established marketing books, as well as my own personal publishing arm to publish some marketing books that I had written (under a different pen name).

One of its best selling products was the Robert Collier Letter Book, one of the most popular and revered marketing books of all times – which I had obtained the rights to.

Basically I was able to negotiate a substantial bulk discount for the popular Letter Book (which had been out of print for many years – but was recently re-released) and then sell them at a marked up rate through that website of mine above.

The margins weren’t huge, but the book complimented my other products and I could easily market it to my past customer lists – which is exactly what I did. I had to handle storage and shipping but that wasn’t a big deal.

Avery & Co. Publishing also published some of my own paperback books that I had written over the years. They were distributed mostly through amazon.com and the other online retailers. They also somehow ended up in a few libraries – which I was never really able to explain.

I also ramped up a project to publish a paper newsletter in addition to my electronic newsletters…but that project never really saw the light of day. It was too expensive to outsource, and the equipment I bought couldn’t quite handle the volume needed to scale profitably. But it was a fun experiment anyway…

Today…

Today Avery & Co. Publishing is the company I use to publish all my books for Kindle as well as Paperback under my own name, as well as various pen names. We’ve currently published over 30 titles and every one of them has become an Amazon Best-Seller.